Why our apps have flat pricing (and always will)

Open the pricing page of almost any Shopify app in 2026 and you'll find a ladder: a "Starter" tier that fits nobody, a "Growth" tier with usage caps, and a "Contact us" tier where the real price lives. Somewhere below the fold, a meter is running — per order, per pageview, per seat, per approval.

We think that model is wrong for merchants, so our app charges one flat monthly price: Aedify is $9.99/month. Every feature, no usage fees, no tiers. Here's the reasoning, so you can hold us to it.

Usage pricing taxes your growth

A meter aligns the app's revenue with your activity, not with the value you get. When a wholesale app charges per approval, your best month — the trade show that brings in forty new B2B accounts — is also your most expensive month. You end up doing mental accounting on tools that should just be infrastructure: is this order worth what it costs to process?

Infrastructure shouldn't make you hesitate. Your theme sections don't become more valuable when you get more traffic; rendering them on your 200,000th pageview doesn't cost us more than rendering them on your 5th. Charging as if they did is margin capture dressed up as fairness.

Flat pricing keeps us honest

Flat pricing has a discipline built in: we only grow by being worth $9.99 to more merchants, not by finding ways to bill existing ones harder. That shapes the product:

• No feature hostage-taking. There is no "advanced" tier hiding the feature you actually need. Every customer gets the whole app.
• No upgrade ambushes. You will never hit a cap in the middle of a busy week and be forced into a higher plan to keep working.
• Predictable books. Your app costs are a constant, not a variable you have to forecast. Your accountant will notice the difference even if you don't.

The trade-off, stated plainly

Flat pricing means very large merchants get a disproportionately good deal, and that's fine with us — they also stress-test the product for everyone else. It also means we can't afford to build sprawling suites with sales teams and onboarding calls. We build boring, focused tools that do one job well and stay out of the way. That's not a limitation we tolerate; it's the design.

If an app's pricing page needs a calculator, the calculator is the product. Ours needs one sentence: one price, every feature, no usage fees.